Creating a Pet Photography Marketing Plan with Kirstie McConnell

Author Recent Posts Nicole BegleyNicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. She created Hair of the Dog in 2012 to empower pet photographers to turn their dreams into reality by helping them improve their craft and grow their pet photography business.Nicole has authored a book “Pet and Equine […]

Written By Nicole Begley

On March 9, 2018

“How do I get more clients?”  That is THE SINGLE most asked question in the photography industry.

While it’s still essential to have the pillars of your business in great shape: website, client experience and education, pricing, and the work itself…even if ALL of those things are top notch most of us mere mortals still have to put on our marketing cap to drum up new clients.

I sure have a treat for you.  Kirstie McConnell of Bitsa Bernard Photography (link: in beautiful Adelaide, Australia took the time to chat with me to pull back the cover on an INCREDIBLE marketing promotion that she recently completed.

How does 400 new leads, 25 new clients on your books, and $7500 profit in the first week of shoots alone sound?

Oh, that sounds good?  Well, give yourself 20 minutes and take a listen…




If you would like to learn more about Kirstie's Dogs through the Door education, check it out!

Looking for some more pricing training?  Forget what every other pet photographer is charging -- the best thing you can do for your business is set your prices based on YOUR business and YOUR goals. It’s time to stop following the pack and let your rates lead you to a sustainable business!

Here’s what you’ll learn:

  • The #1 thing you need to know BEFORE setting your prices
  • My simple formula to set up your pricing structure for success 
  • How to increase your prices without losing customers

Oh, and did I mention this is a free training?  Grab it below.

Nicole Begley

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  1. Jill Levin

    Very helpful! Still trying to figure out how to tweak it for those of us who don’t have enough high-end customers yet with friends to rope in;) Perhaps we do a contest through a Facebook paid promo?

    What is the automation system you mention? I’m not familiar with it (or I couldn’t catch the name…).

    • Nicole

      Hi Jill, Yes! I would do a contest of some kind…allow people to nominate their own dogs and get votes for them. (just keep an eye on Facebook’s terms for contests) . is the automation tool…it’s incredible!

  2. Carina

    Thank you so much for this info! I’m actually getting ready to kick off on my own but I have one question: For the $400 voucher, did you treat it the same as the $1000 voucher as far as deducting the session fee first and using the balance as a product credit? Or was the shoot completely free and then there was a full $400 product credit? Thank you again!


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