Business Pillar 4 – Pricing

We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING! 
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Podcast Episode Number: #085

Date Published: 07/13/2021

Episode Length: 33:33

Show Notes:

We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING!

Yep, this week I channel my inner CPA to help you sort through the numbers. Because if you want to be in business, you need to ensure that you're actually making a profit. There are pricing traps waiting to swallow up unsuspecting new photographers—and I don't want you to fall victim.

What To Listen For:

  • The single most important number to figure out
  • How to handle the digital file pricing conundrum
  • Suggested markups for wall art, albums and more
  • Nicole's favorite of the three common pricing strategies…
  • …and why a “floppy” print never leaves her studio
  • The universal answer to the What should my prices be? question (!!)

You might want to listen to this episode twice. And for some extra guidance, you'll definitely want to sign up for my free 45-minute pricing masterclass! Download this FREE Pricing Checklist, too!

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