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Podcast Episode Number: #015

Date Published: 05/26/2020

Episode Length: 37:27

Show Notes:

One soft, squishy golden retriever pup was all it took for Kim Hartz to abandon a promising career start as a food and general portrait photographer. Fast-forward ten years and Kim not only specializes in pets, but she's also the educator behind the much-loved Pet Photography EDU, a technical course nested within the Hair of the Dog Academy.

In today's episode, Kim joins me to talk about client inquiries, branding, and how to reliably turn leads into sales. 

What To Listen For:

  • The $18,000 mistake Kim made when first starting her business
  • The value in having a sounding board outside the photography industry
  • Why you should require a phone number from every new lead
  • A common error pet photographers make in thinking about their target market

According to gazillionaire Jeff Bezos, “Your brand is what other people say about you when you're not in the room.” Kim's advice in this episode might not lead to Bezos-style bucks, but it will help ensure that your every client interaction reinforces the positive branding message you need to make it big!

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