THE ULTIMATE BUSINESS TRAINING PROGRAM FOR PET PHOTOGRAPHERS
Your path to a more profitable pet photography business…in less than 60 days!
Did you know that the average photographer makes far less annually than a general manager at a certain iconic fast food restaurant?
Average hourly wage of a photographer
Average annual salary of a photographer
Average annual salary of a fast food general manager
YOU CAN BE THE BEST PET PHOTOGRAPHER IN THE WORLD AND STILL NOT MAKE ANY MONEY!
But you don’t have to be the best to make a (handsome) living out of it either.
The way you run your business is directly tied to revenue.
ARE YOU READY TO MASTER THE BUSINESS OF PET PHOTOGRAPHY?
Hi, I’m Nicole Begley, international award-winning Master Photographer, recipient of PPA’s Photographer of the Year — several years in a row — and founder of Hair of The Dog and Nicole Begley Photography.
I've also been teaching about the business of pet photography since 2013 and there's always one question on every student's lips…
What's the secret to running a successful business?
And just so we can get it out of the way, clear the air and start on a good foot, I'm going to reveal all. Here it goes…
Truth is, there is no ONE thing.
There is no ‘secret’ to success. I can’t give you the ‘keys’ to make a million bucks overnight.
But what I can tell you, is this:
There are many pieces to the business puzzle that have to come together (and fit snugly) to create a pet photography business that gets you noticed, booked, and profitable. If just ONE of those pieces is out of whack, it can seriously affect your bottom line.
There are no quick ‘n’ easy shortcuts in business.
It takes time, commitment and knowledge – and maybe the odd container of Trader Joe's dark chocolate peanut butter cups in front of your computer 😉 – to build a business that's successful, profitable, AND sustainable.
You'll also need the right systems, strategies, and skills — as well as best practices, processes and workflows — if you are going to master the business of pet photography.
You CAN get paid (well) to create artwork that fills your soul!
I can show you how.
I was close to calling it quits until I signed up for the Business of Pet Photography online course!
When I decided to take my dog photography full time I scoured the internet, books, and YouTube looking for the information I needed, but I couldn’t find anything about running a pet photography business. It was frustrating and costly. I was close to calling it quits until I signed up for the Business of Pet Photography online course. In no time I was making price sheets that I was happy with and learning new marketing techniques that work. The ability to talk to Nicole live during Office Hours was priceless. I cannot recommend the Business of Pet Photography enough. Nicole has a gift of teaching and sharing, she holds nothing back, and she’s built the best online community for pet photographers.
The Business of Pet Photography is your proven step-by-step system to becoming a profitable, premium pet photographer.
(even if you're just getting started, have no clients, and the idea of ‘selling' your services makes you want to puke)
By the way, being profitable doesn't mean you'll be working 24/7 with back to back clients at the mercy of their every request or whim. This is about building a business that suits YOU and fits around YOUR lifestyle, while still affording YOU the financial freedom to do things YOUR way.
It's your business, after all. You get to be the boss. You can be profitable working with one high-end client per week, or buildING a business based on higher volume work. It's completely up to you!
I'm not here to tell you what success ‘should' look like. I'm more about empowering you with the skills, systems, and strategies you need to set your business up so it works for you, and so it feels successful to you.
Once you have the foundational building blocks of business in place, all of the tips, techniques, and templates I've provided in this program will help you build your brand, master your marketing, position you as the expert, attract quality clients, and set you up for long-term financial growth.
Are you ready to learn the business of pet photography?
Nicole’s insight into the pet photography business is priceless. Since taking the program my average sale per client has doubled, and I’m getting more clients all the time!
It breaks my heart…
To see talented photographers having to pack it all in before they’ve even really begun. And all because they either can’t find clients or they work 60 hour weeks but still barely turn a profit. Sure, the ability to capture original, jaw-dropping images that are technically correct is an important part of gaining a good reputation and the priceless word-of-mouth marketing that comes along with it. But without a solid business strategy to guide you, it's impossible to be profitable.
I want you to know there is a better way to play. I can help you embrace the business side of photography with a plan that’ll make you unstoppable.
I want you to have a business that supports the kind of life that YOU want to live…which is why I created The Business of Pet Photography.
I have a passion for helping pet photographers, just like you, create a business, and life, that meets YOUR definition of success.
Whether that's running a busy retail studio space and working full-time or running a part-time (but still profitable) pet photography business from your home – I can help.
As well as creating my own six-figure photography business photographing no more than 50 clients a year, I've had the honor of teaching other pet photographers from around the world including the US, UK, EU, Australia, New Zealand…and beyond.
Together we can…
- Determine what success looks like for YOU.
- Create a business model that’s profitable AND sustainable.
- Build business systems that free up your time to do things you love.
- Attract the type of clients that make work fun.
- Turn those clients into raving fans.
- Raise your rates and fill your calendar!
Implementing all I learned from this course I grossed $20,000 in my first year from just 7 clients! Year 2, I doubled my sales, and year 3 is looking even better with several sales already over $5,000 each!
Nicole is a talented photographer and a savvy business owner. She provides incredible value in her course with proven business strategies, workflow time-savers, templates, marketing techniques, and more. I refer to my course notes often. Nicole is an open book who provides continued support through the private Facebook group and office hours, and updates the course content regularly.
Thanks to Nicole my part-time photography business is profitable and attracting ideal clients. Before working with Nicole, I was planning to run a shoot-and-burn business model, but she steered me towards creating a boutique business where I could earn more while working less.
The Business of Pet Photography is a 6-week adventure, broken down into easy to follow and immediately actionable steps.
Module 1 – Build It –
Every business needs a plan, and the beauty of being self-employed is that you get to build a business that creates the life YOU want to live – on your terms, in your own way. We will create that plan, discover your unique style, build your brand, and map out all of the elements that go into the customer experience. We also dive deeply into creating a website that converts, search engine optimization, and real-life examples of website reviews.
Module 2 – Bill It –
This is where many photographers stumble and fall and ultimately either make it or break it. It's also the most common place for too many talented photographers to get stuck, bury their heads in the sand, and ignore the numbers – all because it gets too overwhelming. But I promise you, this stuff is easy once you have someone to break it all down for you. We'll discover the art and science of pricing and how to bring them together to create real profit – without the ick factor that so often comes from charging for our creative talents. Speaking of ick factor, we also cover sales in this module. That four-letter word (ok, maybe 5-letter word) stirs up some big fear in many of us. I promise to help you take that word from dread to delight as we start to approach sales as a service – a service leading us to more satisfied clients and increased earnings.
Module 3 – Book It –
Marketing is not just about creating a website and posting on social media. There are many sides to a comprehensive marketing strategy, and they don't have to be expensive or time consuming, but they must be well planned and executed. We'll cover what you need to do to position your business correctly, as well as review an array of effective marketing opportunities that you can implement right away.
PLUS: You’ll also get these incredible bonuses…
Bonus #1: Steal Nicole’s Personal Workflow
Buckle up, because this module is MEATY! I’m pulling back the curtain on my full workflow and showing you exactly how I:
- Capture leads to my website to grow my list (last time I checked it was around 2000).
- Respond to inquiries and follow up with potential clients – I’ll give you my scripts!
- Book clients and the process I go through all the way to delivery and asking for a customer review – yep, I’ll literally give you EVERY SINGLE process, marketing piece, and email script that I use in my business.
Bonus #2: Leap into the world of RealShoots by Charlotte Reeves
I've got you covered when it comes to the business side of pet photography, so join Charlotte Reeves and dive into the art of pet photography with the first video in her mega-popular shooting and editing series. In the shooting video from Episode 1, you’ll learn:
- How to run a successful dog photography session from start to finish with a high energy, off-leash dog – at the beach!
- How planning less can result in a more relaxed session.
- Best practices for shooting action, working with backlight and capturing beautiful twilight portraits and action shots.
Bonus #3: Facebook Ads Training with Andrew Hellmich
In this training from Andrew Hellmich of Photography Business eXposed, he shares how you can give your business the boost it needs by running one simple Facebook ad. It's repeatable and it works…and you only need a budget of $30 to put your first ad to the test! You will learn how to:
- Attract your ideal clients.
- Create a Facebook Ad that actually works for photographers.
- Turn your Ad leads into actual bookings.
- Set up your bookings for successful sales.
This was the best investment I’ve ever made in my business.
Having had my own business in a different industry for 7 years, I learned everything the hard way. So when I started my pet photography business and saw Nicole’s course, I didn’t hesitate to sign up! If I’d had a course like this the first time around I would have been far more profitable from the beginning. This course pays for itself over and over, it’s worth it for the pricing module alone! Nicole has a natural talent for teaching and simplifying things. There are so many online courses out there for photographers but there’s nothing that compares to this.
This course gives you:
You’ve tried guessing your way through your marketing and business processes, but to get the repeatable results you want, you need repeatable processes that work. Each module in this program will help you flesh out your step-by-step plan to building a successful, profitable, and sustainable pet photography business.
This training is all about diving in and getting your business set up properly so it ticks along like a well-oiled machine. As well as oodles of recorded tutorials, the weekly calls are where you get to ask any questions of me that are specific to YOUR business.
And let me tell you…this group is all kinds of wonderful! Join us as we share what we are learning each week and ask for assistance from a group of inspiring and motivated pet photographers in our members only Facebook group. I’m also very active in this group, helping everyone move their business forward so they can start making more money!
DONE FOR YOU TEMPLATES
The templates, scripts, sample contracts, swipe files, pricing guides, spreadsheets, worksheets and cheat sheets inside this program will take you through all the parts of your business planning, marketing activities, client processes and automations that have normally got you tied up in knots and make them simple and easy to implement into your business.
The class starts as soon as you register, with each of the 3 modules released bi-weekly. This gives you time to go through and implement the exercises, without getting too overwhelmed! While we will try to work through this class as a group, I completely understand that life happens and the free time you had planned for the week evaporates with various life events. I’ve been there….pretty much weekly!
That is why this course comes with LIFETIME access to
all current material and any future updates – and lifetime access to the Hair of the Dog Academy!
Since taking Nicole’s program our average order value has doubled!
If anyone knows how to run a VERY successful business, it’s Nicole. In fact, I frequently exclaim to my other half, “she’s a bloody genius!” I’m blown away by her seamless organization and understanding of the gazillion pieces required to make things tick. I considered myself to have a fair understanding of my business, then Nicole showed me there is so much more to learn. From client journey to number crunching, the tools she shared continue to help us every day. Even if you think you know everything you need to know – you will be surprised. I continue to be incredibly inspired by Nicole, and the continued support she has given me has been fantastic.
Best Value OptionSingle Payment
- LIFETIME access to the Hair of the Dog Academy
- Three value-packed modules to build and grow your business
- Three bonus modules
- Downloadable checklists, cheat sheets, and worksheets
- Access to the private exclusive Facebook group
Easy Pay OptionPayment Plan
- LIFETIME access to the Hair of the Dog Academy
- Three value-packed modules to build and grow your business
- Three bonus modules
- Downloadable checklists, cheat sheets, and worksheets
- Access to the private exclusive Facebook group
My life has changed significantly since taking this program.
I was running a part-time pet photography business for years, but was afraid to take the leap into full-time. Thanks to many of the new business and photography skills that I have learned from Nicole, I'm finding work in places that I never knew existed! I'm also booking sessions 3-4 months into the future. Most importantly, I'm no longer working in a retail job with a challenging boss that had zero appreciation for my effort!
This program is for pet photographers who are…
- Dreaming of building a career and life they love – but right now feel scattered with no overall vision or plan to create the life they crave.
- Eager to hang out their shingle and start telling the world they're in business – but have no idea where to even start!
- Just starting out in their pet photography business but can’t seem to gain traction or attract the right type of clients – or any at all.
- Totally in love with what they do, but struggling to turn a profit. They know that a successful business is possible (others seem to be doing it so easily), but can’t figure out how to make it happen for them.
- Overwhelmed by all the conflicting advice out there and want to set up a business that works.
- Ready to roll up their sleeves and do the work to build the business. In fact, they’re super excited, because with each step taken, they are that much closer to running their own six-figure pet photography business.
On the other hand, it’s not for those who…
Are looking for an easy path to success. I hate to be the one to say it, but there is no easy button on the road to business building. All of the knowledge in the world counts for zero if you don’t implement it. The Business of Pet Photography is for those who are willing to do the work. If you do the work, you will find success.
Still got questions?
I’ve got your answers!
How is this program different from other online business courses out there?
This is a one of a kind program focused entirely on building a profitable pet photography business. There are other online business courses for photographers, but no others that are specifically designed for pet photographers – which is kinda why I created it in the first place. I was sick of seeing so many passionate and super talented photographers pack it in all too soon, simply because they couldn’t pay their bills. With Business of Pet Photography I want to share all my knowledge gleaned from 10 years as a professional pet photographer so you can build or grow your dream business.
How are all the videos delivered?
lifetime access to as soon as you purchase the course. To gain immediate access all you’ll
need to do is login using your unique login that you’ll receive via email when you sign up.
Once you’re all set up you simply tune in and watch any time.
Is the private Facebook group mandatory?
I haven't started or I've only just started my business. Should I sign up?
I'm based outside of the United States, is this course applicable to me?
How many hours per week will it take to work through the course content?
Do you offer a money back guarantee?
What's NOT covered in the program?
The depth of material covered in this program is truly astounding!
I’ve taken many workshops and courses over the years, and I hold an advanced degree in marketing and international business, so I wasn’t sure how much I’d get out of it. But I was truly humbled. Nicole does not hold anything back. I bought one notebook, filled it. Bought a larger notebook, filled it! The weekly conference calls and FB group, as well as the course materials, are amazing! The course gives you a blueprint that covers every conceivable thing you need to know to build a pet photography business. Nicole is a wonderful teacher who really knows her stuff! I have absolutely no hesitations in recommending this course to anyone who wants to learn exciting new ways to market what they currently have.
The Business of Pet Photography gives you…
Over 40 practical and immediately actionable training videos
3 jam-packed training modules over 6 weeks including live calls
Beautifully designed, fully downloadable worksheets for most lessons
Instant access and lifetime membership (including any future updates!)
Templates, cheat sheets, and done for you scripts
Access to our private Facebook group
The training in this program has helped more than 250 pet photographers from around the world to set their business up for success.
The Business of Pet Photography is a complete resource that steps you through the whole process of building a thriving pet photography business — from beginning to end.
And we start with the three main pillars of business:
First, we need to identify our goals and then build the foundation of our business by:
- Setting up your business legally
- Creating a business plan that works for YOU
- Finding your why
- Developing your style
- Crafting your brand
- Designing a website that converts
- …and the SEO to find it
- Crafting a client experience that creates raving fans
Next, we have to create a pricing and sales strategy by:
- Discovering your cost of doing business (CODB)
- Diving into the Science of Pricing with your cost of goods sold (COGS)
- Building a profitable price list in the Art of Pricing
- Determining a price list to have consistent 4-figure sales
- Sharing sample price lists for various stages of your business
- Realizing the secret to non-slimy no pressure sales – it’s simple!
- Learning about the 7 steps to great sales (the majority of which does NOT happen in the sales room)
- Exploring a sales session from start to finish
- Identifying how to easily overcome common sales objections
Finally, we need marketing plans that attract the right clients to our business by:
- Exploring the two different types of marketing and why you need them both
- Finding your “Anna” – aka…your dream client
- Learning how to handle inquiries and how to convert them into clients
- Discovering how to rock the email newsletter – and why you simply MUST have one
- Avoiding the common pitfalls that most photographers fall into when donating to silent auctions
- Designing a way to market your business that builds incredible goodwill in the community
- Exploring the right and wrong ways to partner with other businesses
- Building your model calls around your most pressing goals
- Setting up your participation in community events for success – so you don’t waste money or your time
- Developing PROFITABLE mini-sessions
- Rocking the press release to earn FREE marketing that is more valuable than all of the paid marketing in the world
- Creating a goal for your social media, and find a way to ensure you aren’t focusing on the wrong things
Running a successful photography business (or a business of any kind) requires all three of these pillars to work together in harmony.
And here’s what happens if they don’t…
If you've built great business processes and you have the right pricing structure …
but you're not doing enough or the right type of marketing activities …
… you won’t attract new clients.
If you’ve built a great business and your marketing is awesome …
but your pricing is too high for your market or too low for your overheads …
… your business won’t be profitable.
If your pricing is right and your marketing mix is good…
but your business processes aren't effective or your client experience sucks…
…then it won't matter how hard you work as your business will never gain traction.
The sweet spot is somewhere in the middle, when you focus on all three of these important business pillars, and get each one just right, your business naturally becomes more profitable.
I’m having four-figure sales at all of my ordering appointments and I put it down to finally learning how to price products profitably AND provide the best value I can to my clients. Thank you Business of Pet Photography!
Do you want to see how The Business of Pet Photography has impacted other pet photographers? Just click the button below!
My personal ‘you’ll love this’ guarantee
I get it. This is a big investment, especially if your business isn’t yet as profitable as you would like it to be. I also understand that you have probably seen big promises in online training in the past and that you may be a little skeptical as to whether this program will work for you.
There is nothing more rewarding for me than watching a student make a transformation in their business – and therefore allowing them to move one step closer to achieving their dreams.
This is why I’m offering a 60-day money back guarantee. That’s right. I’m so confident that this program will completely transform the way you do business that if you’re not 100% happy, I’ll give you your money back.
But here’s the thing: the Business of Pet Photography program was created for doers – not dreamers. I love dreaming, but without the doing there is no way that I can help you achieve success. Therefore, you will need to DO the work I’ve set out in the course. If you can show me that you have completed all of the work in the course and you still feel that this was not worth your investment, I will happily refund your purchase.
I promise that if you take the time to apply all of the information in this program, you WILL be well on your way to the business of your dreams.
Ready to skyrocket your pet photography business?
I’d love you to join us!