You know the drill. You log into your bank account to check the balance and it’s low…too low for comfort. By contrast, hopefully, you’ve also experienced the feeling of logging into your account to see it busting at the seams with cash. That...
Free Resources
Freebies for your pet photography business

Freebies
Free resources to help improve your pet photography craft and business.
Before and After Pet Photography Editing
While the master photographers of yesterday would still manipulate their images during the development process, their options were very limited compared to what we can do today. Now the sky is the limit when it comes to editing your images. Let...
Building your photography business around products
Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files? Because it’s easy. However, I challenge you to consider if it is the best strategy for creating a sustainable and profitable...
Creating your Style
While we are a creative field, there seems to be an incredible amount of struggle around creating your style. Creating a message and style to your photography that is unique and a representation of yourself. I'm not immune. I have watched my work...
How to avoid a data disaster!
“Disc will not mount” Those are not the words you ever want to see on your screen, as it usually means you have a substantial hard drive failure. Unfortunately, it is not IF but WHEN you will have such an experience with your computer or external...
The Google Search that Changed my Career
It was 2009, I had a toddler and was working full-time in my first career as a zoological animal trainer and manager when I knew that I was ready to move on to creating my own business. As the path towards photography kept increasing it’s call to...
The $3,000 session average…
A multiple thousand dollar session average seems completely unattainable and out of reach when you are grinding through creating your business and desperately seeking your target client. Psychology tells us that there are two ways in which people...
How your flexibility is hurting your business
This past spring we were in the market for an orthodontist for my daughter. There is one orthodontist that is HIGHLY recommended and it seems that every single student at my daughter’s elementary school goes there. I called for an appointment and...
How a bottle of water builds a business…
I live deep in the suburbs. There is no walking to dinner or hopping on public transportation. Until recently, there was approximately ONE yellow cab in all of Pittsburgh. This has all changed due to one little word….UBER. We all know that the...
Enhance your creativity challenge…
You may know I’ve been in a creative slump recently, I wrote about it here. Welcome to the life of a creative. My work is technically sound. I’m winning awards in print competition. My clients love their images and the phone is ringing. ...
How $10 Can Drastically Improve Your Photography
The Easy Button. Staples sure does make that sound appealing, don’t they? While there isn’t an easy button in photography or post-processing…there is an easy button for white balance. Enter the Grey Card. You can find a simple grey card for...
Behind the Curtain of my International Print Competition Case
The 2016 International Print Competition is in the books. If you aren’t familiar with the International Print Competition (IPC), it’s pretty much the Superbowl of Photography. Professional Photographers of America (PPA) hosts the event each...
All Resource Categories
Photography
Dog and horse photography skill-building tips
Post-Processing
Photoshop and Lightroom tips & tricks
Pricing & Sales
Pricing sessions & products, and selling both
Business
Starting up, workflow, copyright and more
Marketing
How to find clients and get your calendar booked
Mindset
Mindset strategies for a successful business
