Marketing Resources

All about pet photography marketing

Marketing

Explore different ways to market your pet photography business and attract qualified clients to work with you.

Instagram Hacks with Tori Mistick

Instagram Hacks with Tori Mistick

You know that social media is an important part of your business in 2018 – but you are so overwhelmed with the whole process you become paralyzed. Does any of this sound familiar… You don’t have time to keep up. Instagram is changing all of the...

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Shaleena Jones Case Study

Shaleena Jones Case Study

Starting a photography business has approximately 8,736 moving parts, approximately. 🙂 In order to grow quickly, you need to make sure that ALL 8,736 moving parts are working together - this involves your website, marketing materials, and pricing,...

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Mini-Sessions do not have to equal mini-profits.

Mini-Sessions do not have to equal mini-profits.

I’m addicted to education.  I believe that we ALWAYS have more to learn and that we can pull nuggets of gold from many different areas.  When one of my fellow Pittsburgh photographers was putting on a workshop on how she runs her Mermaid, Fairy,...

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Photography Business Growth = Leads and Sales

Photography Business Growth = Leads and Sales

I hear it all of the time... "I don't have enough clients." "My calendar is empty." "I keep posting on Instagram, but I don't have any inquiries." I've said it before and I'll say it again, there is NO SINGLE thing that you can do to magically fill...

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Navigating gift certificates and Black Friday offers

Navigating gift certificates and Black Friday offers

The holidays are almost upon us and that means a flurry of gift purchasing and holiday discounts from companies large and small.  It also means that photographers want in on a piece of this holiday purchasing mayhem…but be careful as there are some...

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Should I lower my pricing?

Should I lower my pricing?

“I’m second guessing my pricing.  I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.”  I’m considering lowering my prices, but not sure if that is the...

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How your flexibility is hurting your business

How your flexibility is hurting your business

This past spring we were in the market for an orthodontist for my daughter.  There is one orthodontist that is HIGHLY recommended and it seems that every single student at my daughter’s elementary school goes there.  I called for an appointment and...

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How a bottle of water builds a business…

How a bottle of water builds a business…

I live deep in the suburbs.  There is no walking to dinner or hopping on public transportation.  Until recently, there was approximately ONE yellow cab in all of Pittsburgh.  This has all changed due to one little word….UBER.  We all know that the...

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The 5K Charitable Marketing Challenge

The 5K Charitable Marketing Challenge

It’s no secret that charitable marketing is one of my favorite marketing strategies.  It builds good will towards your business, attracts clients that value you, raises money for causes that you care about, and can add significantly to your bottom...

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3 Reasons You Don’t Have More Clients

3 Reasons You Don’t Have More Clients

Mistake #1 - Your Website Your website is your storefront, whether you have a retail location or not.  What is the first thing you do when you are checking out a new business?  Right, you go to their website.  First impressions are CRITICAL!  Even...

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Creating an Inquiry PDF for your Photography Business

Creating an Inquiry PDF for your Photography Business

The photography industry is as crowded as ever, and it shows no sign that the influx of new photographers to the market is going to slow down. The pet photography industry especially is in a state of exponential growth. When I started my business...

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All Resource Categories

Photography

Dog and horse photography skill-building tips

Post-Processing

Photoshop and Lightroom tips & tricks

Pricing & Sales

Pricing sessions & products, and selling both

Business

Starting up, workflow, copyright and more

Marketing

How to find clients and get your calendar booked

Mindset

Mindset strategies for a successful business

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