Explore different ways to market your pet photography business and attract qualified clients to work with you.
The photography industry is as crowded as ever, and it shows no sign that the influx of new photographers to the market is going to slow down. The pet photography industry especially is in a state of exponential growth. When I started my business...
You’ve heard it said time and time again at every conference and webinar ever created on marketing. “You must create a marketing calendar!” I must admit that I have struggled over the past 5 years to find an organized way to create and stick to a...
It’s the Christmas and holiday season, a time of decorations, shopping, parties, over-indulging, client deadlines, stress, and too little sleep. Sounds lovely right? What if this holiday season you made an effort to simplify? What if we all...
About a week ago I was scanning through my personal email account that is pretty much just used for junk email lists these days and came across a photography session offering on one of the daily deal sites, like Groupon or Living Social. It’s like...
From the moment you start your business you should be collecting email addresses and KEEPING THEM ORGANIZED! Keeping them organized is key, I think I am up to 15 different email lists. I have lists for pet prospects, child prospects, 2011 pet...
This is a Guest Post from Lori Gross at Red Leash Photography, a pet photographer based in Annapolis, MD. Have you ever heard of the Rule of Seven? It is one of the oldest rules of marketing that says that a prospective customer must hear about...
Charitable marketing can take many forms and it is one of my favorite types of marketing. One of the easiest ways to start getting involved in charitable marketing is by donating to silent and live auctions of organizations that you believe in,...
Marketing is defined as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. In order for a pet photography business to attract...
My husband and I both love the ocean and warm tropical breezes. Yes, I am aware that I live in Pittsburgh. It is an accident of birth and my heart certainly lives on a sailboat in the British Virgin Islands but it's difficult to raise a family...
It’s the little things that count. Customer service is so much more than producing a nice product and delivering what is expected. Delivering what is expected is boring. Sure, I’m happy with my purchase, but I’m not talking about it. Case in...
Dog and horse photography skill-building tips
Photoshop and Lightroom tips & tricks
Pricing sessions & products, and selling both
Starting up, workflow, copyright and more
How to find clients and get your calendar booked
Mindset strategies for a successful business
