Pricing & Sales Resources

All about pet photography pricing & sales

Pricing & Sales

Pet photography pricing and sales are critical aspects of any business.  Let’s break it down and make your pet photography business more profitable.

The $59 Photography Session

The $59 Photography Session

The title of this post may be a little harsh, but it doesn't make it any less true.  Have you heard of Snappr?  It started in Australia but has now moved to San Francisco, it's the Uber of photography.  They are advertising hand-picked pros showing...

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Should I lower my pricing?

Should I lower my pricing?

“I’m second guessing my pricing.  I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.”  I’m considering lowering my prices, but not sure if that is the...

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Do you need more profit in your business?

Do you need more profit in your business?

You know the drill.  You log into your bank account to check the balance and it’s low…too low for comfort.  By contrast, hopefully, you’ve also experienced the feeling of logging into your account to see it busting at the seams with cash.  That...

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Building your photography business around products

Building your photography business around products

Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files?  Because it’s easy.  However, I challenge you to consider if it is the best strategy for creating a sustainable and profitable...

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The $3,000 session average…

The $3,000 session average…

A multiple thousand dollar session average seems completely unattainable and out of reach when you are grinding through creating your business and desperately seeking your target client.  Psychology tells us that there are two ways in which people...

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How your flexibility is hurting your business

How your flexibility is hurting your business

This past spring we were in the market for an orthodontist for my daughter.  There is one orthodontist that is HIGHLY recommended and it seems that every single student at my daughter’s elementary school goes there.  I called for an appointment and...

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The Myth of the Part-Time Photographer

The Myth of the Part-Time Photographer

If I hear it again, I’m going to scream. “Part-time photographers can afford to charge less than full-time photographers because they don’t have to rely on the income.” This echoes far and wide across the interwebs and it’s just plain wrong, in my...

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The 5K Charitable Marketing Challenge

The 5K Charitable Marketing Challenge

It’s no secret that charitable marketing is one of my favorite marketing strategies.  It builds good will towards your business, attracts clients that value you, raises money for causes that you care about, and can add significantly to your bottom...

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3 ways to make more money in 2016

2016 is upon us and with the new year brings the opportunity to review the details of our business and make adjustments for a more profitable year.  No matter how your business is structured there are ONLY THREE ways to make more money. Sell More...

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What part of my charitable donation is tax-deductible?

What part of my charitable donation is tax-deductible?

Donating to silent auctions continues to be one of my favorite marketing tools, even 5 years into my business. Why? They still bring me a steady stream of fabulous new clients!   I strategically choose galas and events that have my target market....

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All Resource Categories

Photography

Dog and horse photography skill-building tips

Post-Processing

Photoshop and Lightroom tips & tricks

Pricing & Sales

Pricing sessions & products, and selling both

Business

Starting up, workflow, copyright and more

Marketing

How to find clients and get your calendar booked

Mindset

Mindset strategies for a successful business

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