Pet photography pricing and sales are critical aspects of any business. Let’s break it down and make your pet photography business more profitable.
The title of this post may be a little harsh, but it doesn't make it any less true. Have you heard of Snappr? It started in Australia but has now moved to San Francisco, it's the Uber of photography. They are advertising hand-picked pros showing...
“I’m second guessing my pricing. I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.” I’m considering lowering my prices, but not sure if that is the...
You know the drill. You log into your bank account to check the balance and it’s low…too low for comfort. By contrast, hopefully, you’ve also experienced the feeling of logging into your account to see it busting at the seams with cash. That...
Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files? Because it’s easy. However, I challenge you to consider if it is the best strategy for creating a sustainable and profitable...
A multiple thousand dollar session average seems completely unattainable and out of reach when you are grinding through creating your business and desperately seeking your target client. Psychology tells us that there are two ways in which people...
This past spring we were in the market for an orthodontist for my daughter. There is one orthodontist that is HIGHLY recommended and it seems that every single student at my daughter’s elementary school goes there. I called for an appointment and...
If I hear it again, I’m going to scream. “Part-time photographers can afford to charge less than full-time photographers because they don’t have to rely on the income.” This echoes far and wide across the interwebs and it’s just plain wrong, in my...
It’s no secret that charitable marketing is one of my favorite marketing strategies. It builds good will towards your business, attracts clients that value you, raises money for causes that you care about, and can add significantly to your bottom...
A lot of us have money hang-ups. I get that. Growing up in my home, money was often discussed, and more accurately it was the shortage of it that was the topic of conversation. We form our values and beliefs about money at a young age. What this...
What if I told you that there was a way to increase your sales by 100-200% by only spending an extra hour or two on each session? This does not require pricing increases, new marketing tactics, or magic spells….it simply requires your presence. I...
2016 is upon us and with the new year brings the opportunity to review the details of our business and make adjustments for a more profitable year. No matter how your business is structured there are ONLY THREE ways to make more money. Sell More...
Donating to silent auctions continues to be one of my favorite marketing tools, even 5 years into my business. Why? They still bring me a steady stream of fabulous new clients! I strategically choose galas and events that have my target market....
Dog and horse photography skill-building tips
Photoshop and Lightroom tips & tricks
Pricing sessions & products, and selling both
Starting up, workflow, copyright and more
How to find clients and get your calendar booked
Mindset strategies for a successful business
