YOU ARE INVITED TO THIS WORLD-CLASS VIRTUAL EVENT…
FEATURING 20 SPEAKERS AND 3 DAYS OF TRAINING – ALL FROM THE COMFORT OF YOUR OWN HOME.
You're passionate about pet photography but there's still so much you're dying to know.
Learn from 20 of the most influential photography entrepreneurs in the industry as they join forces to help you tackle the technical, creative and business aspects of pet photography.
Through a series of online training sessions, downloadable learning resources and expert Q&A's, you'll learn how to improve your craft and successfully promote and position yourself in the market so your pet photography business can prosper.
GET YOUR ALL ACCESS PASS
…and watch from anywhere…starting NOW!
YOU'RE GOING TO LEARN:
Your craft:
- How to finally capture consistently in-focus action photos of dogs, it’s not just about your settings.
- Learn to edit your images in a way that stands out, from smooth and dreamy backgrounds to eyes that sparkle.
- The #1 secret to creating engaging pet images that get noticed.
- Discover locations that most pet photographers would walk by when shooting in an urban environment.
- Quick and easy processing for client editing.
- Explore what goes into creating a style and how to start creating yours.
Your marketing:
- Learn techniques to grow your business fast – even if you know no one in your market!
- Stand out from the crowd and be true to your YOU in your marketing.
- Connect with your ideal clients through your branding by building trust and learning where to find them.
- Discover how to create a consistent and pleasing visual identity for your brand.
Your business:
- Design mini-sessions that add to your bottom line, instead of resulting in mini-sales.
- Implement quick and easy tips that will immediately and drastically improve the effectiveness of your copyrighting.
- Sell more wall art. Every time.
- Explore the secrets to finally landing commercial clients.
- Discover the nuts and bolts of building a home-based photography studio.
- Delve into how to create a consistent and pleasing visual identity for your brand.
Your life:
- The real reason that you aren’t seeing success in your business, it’s not your images, marketing, or saturated market.
- Feeling burnt out? We will show you how to reignite the passion that brought you here in the first place.
- Explore your current relationship with money and move beyond these limitations.
- Stop struggling with feeling that your work isn't good enough or that your clients don't appreciate you.
Get schooled by the best in the biz and take your pet photography game to all-new heights.
Why did we create this online summit?
Given the amazing lineup of incredible talent who were willing to share their industry knowledge and highly specialized skills, how could we not? Speakers such as –
Alicja Zmysłowska is known worldwide for her dog photography. Throughout her 13 years of experience, she has developed her own very emotional and dreamy style recognized all over the globe which has been a huge inspiration to many other dog photographers.
Natalie Große is a passionate and talented dog photographer who combines emotions and love into her work. She loves to express different moods and emotions in her artwork and capture the soul of each dog she photographs.
Craig Turner-Bullock has been photographing dogs professionally since 2001. He was crowned the New Zealand Portrait Photographer of the Year in 2018, the first time the prize was awarded to images that weren't of people, and has a number of other awards. He is a Fujifilm X camera Ambassador and the author of 3 best-selling books; Quake Dogs, Quake Cats and A Dog’s Life. Craig works with commercial clients and everyday family dogs to capture images that show their true personality in bright and glorious technicolour.
…and these incredible instructors are just the beginning!
Look, you don't need to be at this level to join the summit. But you DO need to have some idea about what you want to achieve with your pet photography – and ask yourself this question:
“Can I get to where I want to be on my own?”
Until now, you've been guessing at it – and your hard work and perseverance have gotten you this far. But maybe you see pet photography images being posted that you wish you were able to create, or maybe you long for the day that you can FINALLY start earning a profit with your photography, or maybe you are still looking for those perfect clients.
It's simple really. Photographers NEED other photographers.
That's something that I've learned over the last decade of being in business. When you get up close and personal with the best, when you lean on them and learn from them, you can finally start to move the needle. It's how you get to where you want to be faster.
It's how you gain confidence and clarity and hone your creative vision.
This summit is made up of literally decades (scratch that – well over a century) of combined industry experience. You'll be learning from the best, most influential and highly sought-after photography mentors in the business.
SKYROCKET YOUR SKILLS WITH CLEAR INSTRUCTIONS AND ANSWERS TO ALL OF YOUR MOST PRESSING QUESTIONS…AT AN INCREDIBLY AFFORDABLE PRICE.
No fluff, no filler, just PROVEN STRATEGIES from pet photographers and entrepreneurs who've been exactly where you are now.
– YOUR INSTRUCTORS –
DAY ONE
10 TIPS FOR AWESOME ACTION PHOTOS
Charlotte Reeves – Charlotte Reeves Photography & Learn Pet Photography
Action photos of dogs are often incredibly popular with clients, but as you may have discovered, they can be challenging to capture. There’s just so much to think about, and it’s definitely not just about camera settings! These ten essential and insightful tips outline exactly what you need to know so you can create well lit action shots that accurately and sharply capture the life and spirit of dogs in motion.
HOW TO GROW YOUR BUSINESS IN A NEW MARKET – KNOWING NO ONE…
Maria Sampaio – Castelo Portrait Art
This is a business course – Marketing- Making the Mula!!! Join Maria Sampaio and learn how to grow a business fast! Maria owned a portrait studio in Pittsburgh, PA (Studio M Photographic) for 12 years, but upon visiting Charleston, SC with no intentions of moving anywhere – she fell in love and decided life was too short to shovel snow! In almost exactly one year Maria was able to sell her studio brand to another artist, sell her commercial property and home, buy a new commercial studio and home in South Carolina and start over! Life is too short to freeze and be miserable. Was it easy? No! Was it worth it? Yes! Let Maria teach you how to achieve success…and fast!
APPEARANCE IS EVERYTHING: BUILDING TRUST WITH A SOLID GRAPHIC DESIGN STRATEGY
Terran Bayer – Professional Pooch & Westway Studio
How you present yourself to the world lets your potential clients know exactly what they can expect with little more than a quick glance. Whether your brand is built around adventuring to the mountains, being ultra-modern in the studio, or anything in between, it’s important to have visuals that accurately represent your business. Fonts, colors, texture, imagery, and composition all need to be in balance to create a great design — but it can seem overwhelming to think about how to get them to come together seamlessly. Let’s take it one step at a time to help you feel confident about putting together consistent designs that not only help you feel great about your brand but also build trust with your clients and let them know they’ve found their perfect match!
GET INSPIRED – FOUR OF MY MOST USED EDITING TECHNIQUES
Natalie Große – Purrpaws Fotografie
In this video, you will discover the most important pieces of my workflow. First, I will show you two different processes of how I process the eyes of my subjects, as they are a critical piece of my final image. Next, we will create the typical soft look of the background. I’ll share how you can create a soft and dreamy mood in your images. Third, I’ll demonstrate how to sharpen to achieve a pleasant result. Last, but certainly not least, I’ll share how I changed the tonal color range of the image from green to brown. Enjoy!
WHAT'S REALLY HOLDING YOUR BUSINESS BACK? (IT ISN'T CAMERA SKILLS, MARKETING, OR YOUR LOCATION)
Dorie Howell – IPS Mastermind
Photographers are told to believe that the quality of their images, their marketing plan or the over-saturation of their market are the reasons why their business is not showing the results they want. however, the real reason we do not see the success we want is that we simply do not believe that we can achieve it. We are comfortable living in a place of fear and we blame others for our circumstances. Join Dorie, as she breaks down the “WHY” we act this way and then teaches us “HOW” to break the cycle of blame and excuses.
BOOSTING YOUR BOTTOM LINE WITH MINI-SESSIONS
Megan Murray – Megan Murray Photography
Mini-sessions shouldn’t result in mini-sales! Learn how to plan and profit from mini-sessions that complement your regular portrait sessions, not compete with them.
STEPS TO REIGNITING YOUR PASSION AND MAKING MONEY AS A PET PHOTOGRAPHER!
Kirstie McConnell – Pet Photographer's Club & Bitsa Bernard Photography
Considering walking away from your pet photography business? Or perhaps you're getting back into it after some time off (either planned or not)! Or is your pet photography business starting to feel more like a JOB? Maybe you just need someone to give you some pointers to help reignite your passion for your pet photography business!
DAY TWO
THE IMPORTANCE OF DEVELOPING A UNIQUE STYLE, AND HOW TO START CREATING YOUR STYLE
Alicja Zmysłowska – Alicja Zmysłowska Artistic Dog Photography
The pet photography niche is growing quickly so it’s more important than ever to create a unique style that helps you stand out from the other photographers in your market. It’s tempting to think that photographer X is successful because of a particular style, but in reality – they are successful because they are being true to their artistic voice. In this class, Alicja takes us through how she developed her world-recognized style and shows you how to start creating a style that is true to YOU.
THE MOST IMPORTANT MARKETING TACTIC THRIVING PHOTOGRAPHERS ARE USING – AND STRUGGLING PHOTOGRAPHERS ARE IGNORING
Nate Grahek – Sticky
In this lesson, we learn why your current website and marketing efforts aren't booking you the clients you deserve. The Nate walks us through 3 simple steps you can take to start automating your marketing that will book you more clients, and increase your sales.
COPYWRITING FOR PHOTOGRAPHERS
Julie Christie – Togs in Business
It’s mega-frustrating when you know that you’re the right photographer for your ideal client but you feel unable to get that across when you write. Have you experienced that when you attempt to write copy for your website, social media or emails it seems to end up generic and bland. It doesn’t reflect who you are and what you do AT ALL. The good news is that you CAN learn. Easily and quickly! Let me walk and talk you through some tips that will immediately and drastically improve the effectiveness of your copywriting. This course will take you from composing generic, ‘lost in the crowd’ copy to crafting high impact words that fill your ideal client with a desire to work with you, and ONLY you.
THE GET DOWN. ONE EASY THING YOU CAN DO TO CREATE MORE IMPACTFUL PET PORTRAITS
Craig Turner-Bullock – Furtography
Getting down, and I don't mean the dancing kind, is an easy way to instantly make your images more impactful. I'm be taking you through an actual shoot and showing you the difference it makes when you change your perspective. Be warned, it's going to get messy, but it's worth it! There are more tips to help you get the best perspective that will truly immerse yourself into the world of the dogs you are photographing and I'll be taking you through my editing process and showing you how much difference getting down low makes in the final images.
IDENTIFY YOUR CONTENT PILLARS AND STAND OUT FROM THE REST
Deb Laflamme – For The Love of Your Biz
There is only one ‘YOU'. Watch as Deb shares a fun exercise to identify your core content pillars to connect you to your content and your content to your customer. You'll gain the confidence to show up as your authentic self sharing stories, inspiring words and gorgeous images on all of your social media accounts. This training will help you stand out from every other pet photographer and it all begins with sharing more and selling less. Let’s find out what sets YOU apart so you can Market Your Biz Better.
IN-PERSON SUPER SALES – HOW TO SELL 3 TO 7 WALL PORTRAITS EACH AND EVERY TIME
Luci Dumas – Profitable Photographer Podcast & Luci Dumas Fine Photography
Luci sells wall portraits. Lots of them! In this class, she will teach you the seven reasons in-person sales of wall portraits and albums are best for our clients and our businesses. You will learn her proven, step-by-step system (both from the first contact to the specific steps she uses in the sales room) that easily lead to large orders This will include two sale room secrets she created that no one else teaches (unless they have taken her classes). These make the difference between a good order and one that ranges from $3000 to $10,000 and more. You will walk away inspired and excited to up your game when it comes to serving your clients and selling large portraits…lots of them. Just like Luci.
BEHIND THE LENS – AN URBAN ADVENTURE
Nicole Begley – Hair of the Dog & Nicole Begley Photography
Join Nicole Begley, as she takes you with her on a session in an urban environment. We are really looking at ways to create some variety in your shoot and showcasing shooting locations that you might just walk-on by under normal circumstances. In addition, you will see how Nicole manages the dog, the client, and the settings and light of a full pet photography session.
DAY THREE
CONNECT WITH YOUR IDEAL CLIENT
Kim Hartz – Kim Hartz Photography & Kim Hartz Consulting
Discover how to connect with your ideal client through your branding, building trust, and understanding who your perfect client is and where to find them. We will go over understanding your target market when it comes to your ideal client, and how to creating lasting connections with your client through your branding.
THE SECRET TO LANDING COMMERCIAL PET PHOTOGRAPHY CLIENTS
J.Nichole Smith – www.jnicholesmith.com
In this insanely valuable session Nic does what very few photographers are willing to do – give you an all-access pass to the secrets behind commercial pet photography: She answers What is it? What makes it different from private work, and what are the pros & cons? Nic dives deep into the Why, Who, What, Where and How of Commercial Pet Photography including how to bag the BIG clients (the 6-figure unicorns) and the role Stock plays in Commercial work.
GOOGLE IS A STONE-COLD BITCH: PHOTOGRAPHER SEO
Rob Greer – Rob Greer Photography
Do you want your website to stand out from the other photographers in your market? If so, you'll need more than pretty pictures to win the hearts of today's sophisticated clients. In this highly informative and popular session, Rob Greer explores search engine optimization fundamentals. Designed for both beginner and intermediate online marketers, this survey of current SEO trends and tactics is incredibly valuable for photographers who want to improve their search engine results positions.
BUILDING A HOME-BASED PHOTO STUDIO
Kimberly Buccheri and Bud Thorpe – The Master Lighting Course & Kimberly Sarah Photography
Join Kimberly Buccheri and Bud Thorpe as they share over 30 years of insights in how to build a home-based photo studio. In this presentation, Kim and Bud share not only the conceptual ideas but the concrete as well. From deciding to open a studio space, to choosing the right space for you, all the way through insurance and so much more! They even dive into specific recommendations for studio lighting, background systems, light stands, and even discuss the perils of studio storage! From the positives to the negatives, they review many major ideas in this carefully-considered 45 minute lesson.
THE REAL REASONS YOU AREN'T MAKING MORE MONEY IN YOUR BUSINESS
Heather Lahtinen –The Flourish Academy
In this class, we will move past the obvious and dive deeper into money mindset. We will explore your current relationship with money, understand exactly how it was formed, and then learn to move beyond these limitations. These skills will help you to earn more, become more profitable in your business, and improve your life. Who wouldn't like to see more money in their bank account?
BEHIND THE LENS – AN URBAN ADVENTURE EDITING
Nicole Begley – Hair of the Dog & Nicole Begley Photography
This is part two of the Behind the Lens class. In this portion of the class, we will edit the images that we captured by correcting color and contrast in Lightroom and then moving a handful of the images into Photoshop for final touches.
CONFIDENCE BOOSTER TO ATTRACT YOUR SOULMATE CLIENTS
Emily Aarons – Emilyaarons.com
Have you ever struggled with feeling like your work is good enough and that your clients appreciate you? If you're struggling with attracting the RIGHT clients and feeling confident in your work this session will allow you to unlock your inner confidence so that you can increase your prices while attracting the BEST clients who love your work! It also includes simple meditations that will massively empower you!
Ready to fast-track your pet photography progress?
The Hair of the Dog Online Summit gives you exclusive access to pet photography training from the industry's elite – available to watch anytime, anywhere.
NO TRAVEL. NO STRESS. ALL THE KNOWLEDGE.
ALL CLASSES ARE READY TO BINGE NOW!
Summit Recordings
Single Payment- SAVE $100 off the regular price of $297
- Lifetime access to all content
- Downloadable access to all classes
- Interested in a payment plan? Click here.
Craft ONLY Classes
Single Payment- Immediate and lifetime access to all content
- All SIX craft-focused classes: Charlotte Reeves, Craig Turner-Bullock, Alicja Zmysłowska, Natalie Große, and both classes by Nicole Begley
- Looking for a payment plan? Click here.
THIS TRAINING IS SO MUCH MORE THAN A BUNCH OF ONLINE TUTORIALS.
It will help you…
- Grow your business.
- Improve your craft.
- Gain access to the best in the biz.
- Get all of your burning questions answered.
- Learn from the comfort of your own home – think of it as personal development in pj's.
- Watch it back whenever you like – you know, in those pj's.
It won't help you…
- Get better at your craft if you also don't practice what you learned – it's not magic!
- Attract more clients if you don't take the time to implement and execute on what you will learn.
- Pour a strong chocolate martini – actually, you just need to ask me in the Facebook group for that one!
About Hair of the Dog founder, Nicole Begley
Nicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. She is the founder of Hair of the Dog, an online community in which she empowers pet photographers to turn their dreams into reality and helps them create successful and profitable businesses. Nicole has authored a book “Pet and Equine Photography for Everyone”, available on Amazon.
She established Nicole Begley Photography in Pittsburgh, PA in 2010 but now serves the market of Charlotte, NC. Nicole shares her home with her husband, two small humans, and her Puerto Rican rescue dog Zoey. Oh yes, she is also Chief of Staff to Emma the cat. She is the creator of the #selfiedog series, a travel addict, and chocolate martini connoisseur.
I see so many photographers who think that they can find the answers that they need trawling through YouTube videos and Google searches. It's partly true – there is a TON of information out there. All free. All ready to be swiped and tucked into your camera bag o' tricks.
But here's the thing…
Sitting and sorting through all of that information is slow and tedious and offers no guarantee that the people you find will actually know what they're talking about.
In this online summit, you'll have access to 20 world-class instructors who will point you in the right direction and help you avoid common pitfalls that not only cost you money- but more importantly, your valuable time.
If you're looking for professional-level instruction and a whole array of actionable strategies that will skyrocket your pet photography craft and business in 2020 then the Hair of the Dog Online Summit is for YOU.
Still got questions?
I’ve got your answers!
How does this online summit work?
Just like an in-person conference – only it's completely ONLINE! That means, no travel, no fuss. You can watch all of the classes whenever and wherever you like. And if you want interaction, come and hang out in the awesome Facebook group for summit attendees only! All classes are pre-recorded so there's no need to show up “live” and no worrying about time zones or scheduling conflicts.
Do I have to be online at a certain time?
Nope. All classes are pre-recorded and when they are released each day they are all released at once! #bingetime
Remember, you have lifetime access, so if you are on vacation, sleeping, or busy with life when everything is released – you can come back to it on YOUR time.
How long are the classes?
It varies between most are about 45-minutes, some are shorter and most are longer. We wanted to give the instructors enough time to teach their material but didn't want to make everyone fill their time with filler just to hit a certain length. This helps ensure that the classes are fluff free and all about good actionable content.
How do I access the event?
When you enroll, you will receive an email containing your unique login details. Simply login and start binging! This is the same portal that you access any of the other Hair of the Dog courses that you may be a member of – this will be another item in your library!
For those of you that want to take your education on the go with you, when you pay in full you are able to download all of the classes to watch offline!
Can I download the classes?
If you are paying in full you can download the classes and take them on the go! Unfortuntely, if you are on a payment plan, you can only stream the classes but you do get access to all of the classes at once. If you are on the payment plan and have completed your payments – feel free to email [email protected] and we can make the summit downloadable for you. 🙂
What if I'm only interested in some of the training?
Some of the topics may speak to you more than others – and that's ok. We believe that if you find at least two or three classes that you have an interest in – then you will find the summit extremely beneficial and worthwhile of your investment. Honestly, I would be willing to bet that if you gave some of the other courses a chance you would find a few little nuggets that you didn't even know that you needed to know.
How long will I have access to the training?
You will have access to your classes for as long as the Hair of the Dog Academy exists, which should be for quite some time! However, you can also download every single class quickly and easily. Well definitely easily – the quickness may be a bit dependant on your internet. 😉 That will enable you to keep the material FOREVER!
Is there a money-back guarantee?
Tickets to this particular event are non-refundable – and here's why.
I stand behind each and every one of the industry professionals participating in this summit. These guys have been hand-picked by me because they are the best at what they do. I know that they will be bringing their content A-game. I also know that you will walk away with immediately actionable tips, tricks, and techniques that will accelerate your pet photography skills. And I know that you will glean even more valuable information from these instructors than you expect.
Here's the thing that I don't know though – what is it that you want to get out of your pet photography passion? If you have any doubts at all about enrolling for this summit, then I recommend that you take a good look at the content available and get really clear about what it is that YOU want to focus on in your business right now. If what you are looking for matches up with the content inside this incredible world-class training, then you owe it to yourself to enroll.
If there are at least two or three topics that intrigue you, you are in the right place and you'll want to save your seat now – before the price goes up. If, however, you look through and nothing grabs you, there's nothing more you think you can learn from these industry experts and you think there's nothing much to gain, then maybe next time.
Are you interested in presenting at a future summit?
Yahoo! We would love to hear from you. Please email Nicole at [email protected] – please make sure that you put “Online Summit Presentation” in the subject line so that it's not eaten by the email goblins. Simply reach out and tell me a little bit about what you would like to present and we'll take it from there.
And if you still have questions about the summit – please, get in touch!
Ready to skyrocket your pet photography business?
I’d love you to join us! Even better if you join us in pj's with a chocolate martini.