In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business.
Business Podcasts
All about the business of pet photography

Business
Looking for tips on starting and running your pet photography business? From workflow to customer service to copyright, you’ve come to the right place!
Travel Hacking: Earning Points
In this second episode of our three-part series on travel hacking, we’re diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen.
Travel Hacking 101
In this special episode, we’re kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you’ve ever dreamed of traveling for free or at a fraction of the cost, you’re in the right place.
Raising Prices Without Losing Clients
In today’s episode of the Freedom Focus Photography Podcast, we’re diving into the art of raising your prices in your portrait photography business without losing your clients.
Selling Albums with Daniel Usenko
Whether you’re a seasoned pro or just starting to explore the possibility of adding albums to your services, this episode is packed with insights that will inspire you to not only streamline your workflow, but also potentially utilize albums in your marketing. Daniel will share how Smart Albums can transform the tedious task of album creation into a swift, enjoyable process, enhancing both your product offering and client experience.
From IG to Email Lists with Dayna Schaaf
In today’s episode, we’re diving into the realm of marketing automation and its incredible benefits for photographers. Whether you’re juggling multiple roles in your business or looking for effective ways to streamline your marketing efforts, this episode is packed with insights and practical advice.
The Offline Photographer Ep. 4
This episode of the Freedom Focus Photography podcast, hosted by Heather Lahtinen, delves into the “Offline Photographer Challenge” introduced in episode 219. The challenge is part of the Elevate program, designed to help photographers enhance their in-person marketing strategies by engaging with their local community. Heather invites Laura Wombwell to share her experiences and insights on expanding marketing efforts through building relationships with other photographers.
Art, Lifestyle, or Love: What Drives Your Business?
Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world.
Fetching Multi-6 Figures with Ryan Erickson
Ryan Erickson takes us through his transformative journey from wedding photography to launching his mobile dog portrait studio, Fetch Photo Truck.
The Offline Photographer Ep. 3
We’re diving deep into the heart of in-person marketing with our special series, “The Offline Photographer.” Hosted by Heather Lahtinen, today’s episode is all about the art of the pivot.
Our Quantum Leap Adventure
Buckle up for an action-packed adventure with Nicole Begley and Heather Lahtinen, where we dive into the superhero transformation of everyday photographers into unstoppable business heroes, all thanks to theProgress Lab!
The Four Levels of Commercial Photography
In this innovative episode of the Freedom Focus Photography podcast, Nicole Begley introduces a compelling new series titled “The Creative Freedom Rebellion,” featuring regular guest J.Nichole Smith. This series is dedicated to emphasizing the importance of defining personal freedom and success on one’s own terms.
All Podcast Categories
Photography
Dog and horse photography skill-building tips
Post-Processing
Photoshop and Lightroom tips and tricks
Pricing & Sales
Pricing sessions & products, and selling both
Business
Starting up, workflow, copyright and more
Marketing
How to find clients and get your calendar booked
Mindset
Mindset strategies for a successful business













