This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales.
All about pet photography marketing
Explore different ways to market your pet photography business and attract qualified clients to work with you.
In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.
This week we’re diving into the third business pillar: your website. It’s your virtual storefront and yes, you need to have one if you’re open for business!
In today’s episode, I’m sharing my recent experience getting pizza and why my husband was leaving a review at 10:30pm.
Dialing in your brand is the second step in this 6-part series on the pillars of your business.
Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.
In this conversation, Marcea is stuck on how much personal information to include on her about me page of her website. How much personal is too personal?
Julie Christie of Togs in Business joins me this week to talk about creating a magnetic Instagram content strategy—which includes setting aside your self-consciousness and making yourself more visible.
In this conversation, Angela is trying to determine if she should advertise end-of-life sessions, and what that looks like if she markets it.
Ina is stumped at what type of content to create for her blog and newsletters. We brainstorm and discover how she can repurpose the content through different platforms.
This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls “whyfinding.” Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master’s degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands.
Photographer Michael Puck feels deeply indebted to the dog who saved his life. And his ambitious pay-it-forward plans, combined with decades of experience as a “people scientist,” have led to a dramatically different—but wildly successful—pet photography business model. What’s more, he’s inviting you, dear listener, to try it out for yourself.
All Podcast Categories
Dog and horse photography skill-building tips
Photoshop and Lightroom tips and tricks
Pricing & Sales
Pricing sessions & products, and selling both
Starting up, workflow, copyright and more
How to find clients and get your calendar booked
Mindset strategies for a successful business