On today’s Hair of the Dog podcast, Nic and I take you behind the scenes of Global. We chat about all those wins and the future of the commercial pet photography industry.
What’s New in Commercial Pet Photography with J.Nichole Smith
read more
Marketing Podcasts
All about pet photography marketing
Marketing
Explore different ways to market your pet photography business and attract qualified clients to work with you.
Let’s Get some Press with Zoe Hiljemark
Zoe specializes in public relations and marketing for professional photographers, helping people like you be highly visible and have a thriving business … with lots of clients! Zoe is my guest on today’s podcast and we are talking about leveraging your story, the universal appeal of pets and your amazing images to get some buzz.
A Marketing Strategy No One is Doing with Heather Lahtinen
It is OK to be friends with the competition! It’s even better if you can start sending each other clients when you know one might not be the right fit for you. Get started on making those connections now.
Content Marketing with Tavia Redburn
Tavia joins me on the podcast this week to talk about all the good things about content marketing. She breaks down why we need to be using content marketing to build our business and how “content marketing” isn’t just about blogging.
What You Need to Know to Partner with Rescues with Courtney Bryson
This week, Courtney—whose rescue involvement led to her pet photography career—gives us the scoop on getting started working with animal rescues.
Let’s Make Instagram Fun with Rachel Doran
Rachel Doran of Tell Your Tails is on the podcast this week to help you find the fun in using Instagram to grow your business.
Expanding your Marketing with Graham Crichton
Belfast-based photographer Graham Crichton hates talking to people. But he knows what it takes to run a successful photography business—wildly successful last year, in fact. So when it’s time to schmooze with clients, have drinks with his competition or build community connections, Graham’s ready to turn on what he calls show mode.
Gift Giving and Gift Certificates with Mandi Pratt
This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales.
Laser Coaching – Let’s find qualified clients!
In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.
Business Pillar 3 – Website
This week we’re diving into the third business pillar: your website. It’s your virtual storefront and yes, you need to have one if you’re open for business!
Biz Tip Thursday – 1,900 Google Reviews
In today’s episode, I’m sharing my recent experience getting pizza and why my husband was leaving a review at 10:30pm.
Business Pillar 2 – Branding
Dialing in your brand is the second step in this 6-part series on the pillars of your business.
All Podcast Categories
Photography
Dog and horse photography skill-building tips
Post-Processing
Photoshop and Lightroom tips and tricks
Pricing & Sales
Pricing sessions & products, and selling both
Business
Starting up, workflow, copyright and more
Marketing
How to find clients and get your calendar booked
Mindset
Mindset strategies for a successful business
