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Podcast Episode Number: #065

Date Published: 05/04/2021

Episode Length: 50:04

Show Notes:

065 – This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls “whyfinding.” Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond.

She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capitalism to applied color psychology to discovering your “legacy work.” It's a meaty one this week!

What To Listen For:

• The surprising source of most people's deeper purpose
• What you're actually selling as an entrepreneur (hint: it's not pet photos)
• How your business succeeds or fails in just 8-15 seconds
• What to do about the mixed messages your website is probably sending
• The 3 most important elements for creating an instant emotional connection
• How to determine your brand's color personality…and why it matters

Plus, hear it here first, folks: In this episode, I reveal the incredibly exciting new direction of my own life's purpose!!

Resources From This Episode:

• Color Personality Quiz
• J. Nichole Smith: Building Brands that Matter on Facebook
• Working With Dog on Facebook
• Nichole's Instagram
• Million-Dollar Dog Brand
• Episode 43: Website Copy for the Win, with Kim Wishcamper
• Hair of the Dog Academy (registration opens soon—get on the waitlist!)
• Hair of the Dog Facebook group
• Hair of the Dog Elevate coaching program

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