The Power of Color and Why with J.Nichole Smith

This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls "whyfinding." Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands.
Launched on May 4, 2021
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Podcast Episode Number: #065

Date Published: 05/04/2021

Episode Length: 50:04

Show Notes:

065 – This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls “whyfinding.” Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond.

She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capitalism to applied color psychology to discovering your “legacy work.” It's a meaty one this week!

What To Listen For:

  • The surprising source of most people's deeper purpose
  • What you're actually selling as an entrepreneur (hint: it's not pet photos)
  • How your business succeeds or fails in just 8-15 seconds
  • What to do about the mixed messages your website is probably sending
  • The 3 most important elements for creating an instant emotional connection
  • How to determine your brand's color personality…and why it matters

Plus, hear it here first, folks: In this episode, I reveal the incredibly exciting new direction of my own life's purpose!!

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