A Marketing Strategy No One is Doing with Heather Lahtinen

It is OK to be friends with the competition! It's even better if you can start sending each other clients when you know one might not be the right fit for you. Get started on making those connections now.
Launched on February 14, 2023
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Podcast Episode Number: #179

Date Published: 02/14/2023

Episode Length: 31:47

Show Notes:

179 – There is no such thing as “competition.”

Every pet photographer has a different style, a different approach, a different attitude toward doing business.

That's why it's OK to make friends with other photographers in your area.

Heather Lahtinen and I both run educational websites to make you a better photographer and a better businessperson. Sure, you could say we're competitors but we make it work and send each other clients.

Just like Heather did when she was one of the most successful wedding photographers in Pittsburgh.

You can employ this strategy in your community, too, setting up a referral system with other photographers.

 

What to listen for: 

4:37 Partnering with the competition is not an outlandish idea

12:10 The importance of working with photographers you trust

20:11 Your market isn't as saturated as you think it is

26:33 How Heather and I define our “partnership”

 

It is OK to be friends with the competition! It's even better if you can start sending each other clients when you know one might not be the right fit for you.

 

Get started on making those connections now.

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Resources from this episode:

Flourish Academy

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Flourish Academy on Facebook

Hair of the Dog Academy

Free Hair of the Dog community

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