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Podcast Episode Number: 206
Date Published: 08/22/2023
Episode Length: 50:06
206 – Commitment is a four-letter word to some people I know.
And when we talk about social media and the commitment it takes to keep your feeds updated and interesting, they unleash a string of four-letter words.
It can get stressful when you feel like you're dancing like a puppet to the algorithms pulling our strings.
But we are here to break it down and simplify it for you. Deb LaFlamme, content coach and top dog at For the Love of Your Business, joins me on the Hair of the Dog podcast this week to talk about how to deliver content that will make your followers say “yes” to you.
She fills us in how to stand out in the crowd, why you should create a content strategy and why video needs to be a big player in your social media game.
What to listen for
9:22 Why it isn't really the algorithm's fault
17:30 How to make it easier for your dream client to choose you
21:48 What content sets you apart from the competition
30:04 Why you need to stop hiding behind your gear
32:45 What clients need to learn about you
Our social media feeds can't just be filled with amazing photos of pets. They need to educate your dream client on why they should pick you.
What do you need to change in your social media posts to start climbing your relationship ladder?
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