Make your Website Work for You with Mikaela Vargas

This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process.
Launched on March 1, 2022
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Podcast Episode Number: #131

Date Published: 03/01/2022

Episode Length: 46:56

Show Notes:

131 – When it comes to designing your website, the first step is to step back from the design elements.

Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.

What To Listen For:

  • The misguided Field of Dreams website myth
  • How one small change in your About-page photo can build extra trust
  • Which objections your homepage needs to address
  • Why it's time to revive your long-dead blog—or start a brand-new one
  • How to leverage Robert Cialdini's “commitment concept” in your biz
  • The website platforms we most recommend

And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!

Download a PDF transcript for this episode:

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Resources from this episode:

Pet Marketing Unleashed

Pet Marketing Unleashed on Instagram

Unleashed Petpreneurs on Facebook

Wix 101 course in the HOD Academy

NEW Hair of the Dog community hub

Elevate Masters & Elevate Foundations

Hair of the Dog Academy

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