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Podcast Episode Number: #158
Date Published: 09/20/2022
Episode Length: 43:27
158 – The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight.
What To Listen For:
- How a local business course changed her thinking
- Where Michelle's marketing plan went wrong
- Why neighbors saw her pointing a gun at her driveway 👀
- The toilet-plunger decor that elevated her event
- How to capitalize on this “safe” connection-building strategy
You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!
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