Pets on Parade with Michelle Crandall

You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!
Launched on September 20, 2022
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Podcast Episode Number: #158

Date Published: 09/20/2022

Episode Length: 43:27

Show Notes:

158 – The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight.

What To Listen For:

  • How a local business course changed her thinking
  • Where Michelle's marketing plan went wrong
  • Why neighbors saw her pointing a gun at her driveway 👀
  • The toilet-plunger decor that elevated her event
  • How to capitalize on this “safe” connection-building strategy

You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!

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Resources from this episode:

Pets in Focus

Pets in Focus on Facebook

Pets in Focus on Instagram

Know What You're For, by Jeff Henderson

*SECRET LINK* to our spreadsheet-sharing party

Episode 109 - Why You Can't Ignore Video, with Shelley Paulson

Hair of the Dog Academy

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