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Podcast Episode Number: 209
Date Published: 09/12/2023
Episode Length: 40:57
209 – Annemie Tonken had to take a break once and get back to business. Guys, we're talking about a “major surgery and three months on crutches” kind of break.
That's when she came up with her idea to get her family photography clients into a membership service. Newly divorced, she needed to stabilize her income and make her business more resilient.
One day, UPS dropped off her recurring shipment of air failters and it was an aha moment like she's never had! She realized people often forget to schedule their annual family photography sessions. Why not get them signed up to a subscription so they never forget?
Brilliant! Annemie joins me on the Hair of the Dog podcast this week to give us all the details – and FWIW, this doesn’t just work for family photographers. We have an Elevate member making this work with her pet photography business.
What to listen for
9:38 Why Annemie shifted her perspective on running a photography business
12:40 How she launched her membership program to her clients
17:18 The pros and cons of her subscription model
23:25 How to set your membership up for success
32:27 Why it's important to know your numbers before you start
Interested in learning more about how to create a membership model? Listen to this podcast episode and then get registered for this year’s Hair of the Dog Summit, going down Sept. 26-27 and Annemie is sharing all the important deets.
Where to find Annemie
- This Can't Be That Hard
- Facebook Group
- Instagram: @thiscantbethathard_
- Megapixie Photography
- The Family Narrative
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