Why $15 Digital Files Won’t Destroy your Business

This short episode is your reminder to not freak out if there are cheaper pet photographers in your market! Choose your business model with intention, be strategic, be visible, offer value, and guess what? You'll find success.
Launched on January 18, 2022
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Podcast Episode Number: #124

Date Published: 01/18/2022

Episode Length: 23:49

Show Notes:

A photographer's truism: There's always going to be someone cheaper.

With the new year just underway, you might be revisiting your pricing or making changes to the way you do business. This short episode is your reminder to not freak out if there are cheaper pet photographers in your market! Choose your business model with intention, be strategic, be visible, offer value, and guess what? You'll find success.

What To Listen For:

  • The one thing to know, no matter what business model you're using
  • What to use as your point of differentiation
  • How to find the high-dollar clients hiding in your market
  • What the photographers who are crushing it all have in common
  • Why the steak at Duckworth's Cellar is worth your first-born child

If you haven't already, come join the 1,000+ pet photographers who are already falling in love with our new, easy-to-navigate, ever-so-awesome, free Hair of the Dog community!

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Resources from this episode:

Episode 118: Small Town Success, with Tracy Munson

NEW Hair of the Dog community hub (!!)

Hair of the Dog Academy

Hair of the Dog Elevate coaching program

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