Partnership Marketing is another incredibly effective marketing tool. In order to do this effectively you MUST determine who your target market is, as well as which other businesses they frequent. This does not have to be...
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Most Popular Articles
Check the slideshow below for our top five most popular articles.
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All Articles
Below you’ll find all of our articles, starting with the most recently published.
Scroll down to see all articles, or browse the categories and archives in the sidebar.
Pricing Articles
Find a selection of our pricing articles below.
Breaking Down Money Blocks
What money sayings do you catch yourself saying regularly? “Money doesn’t grow on trees.” “You’ve got to work harder to make more.” “You can’t be successful without sacrifice.” “Rich people are greedy.” We all have them, whether conscious or...
Mini-Sessions do not have to equal mini-profits.
I’m addicted to education. I believe that we ALWAYS have more to learn and that we can pull nuggets of gold from many different areas. When one of my fellow Pittsburgh photographers was putting on a workshop on how she runs her Mermaid, Fairy,...
Don’t Pay Me for My Time and Talent
If you’ve looked at any number of photographer’s investment pages I bet you’ve seen the term “time and talent” on many occasions. I’m not going to mince words here….I hate that phrase. Why? A. Your “time and talent” is worth a heck of a lot more...
When Can I Start Charging?
Money. It’s a charged subject. Our culture makes talking about it taboo, and that’s really a shame because that just reinforces whatever money mindset issues we have lurking in our subconscious mind. These can be things that your parents said...
Navigating gift certificates and Black Friday offers
The holidays are almost upon us and that means a flurry of gift purchasing and holiday discounts from companies large and small. It also means that photographers want in on a piece of this holiday purchasing mayhem…but be careful as there are some...
Should I lower my pricing?
“I’m second guessing my pricing. I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.” I’m considering lowering my prices, but not sure if that is the...
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