I’m addicted to education. I believe that we ALWAYS have more to learn and that we can pull nuggets of gold from many different areas. When one of my fellow Pittsburgh photographers was putting on a workshop on how she...
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Most Popular Articles
Check the slideshow below for our top five most popular articles.
Scroll down to see all articles, or browse the categories and archives in the sidebar.
All Articles
Below you’ll find all of our articles, starting with the most recently published.
Scroll down to see all articles, or browse the categories and archives in the sidebar.
Don’t Pay Me for My Time and Talent
If you’ve looked at any number of photographer’s investment pages I bet you’ve seen the term “time and talent” on many occasions. I’m not going to mince words here….I hate that phrase. Why? A. Your “time and talent” is...
When Can I Start Charging?
Money. It’s a charged subject. Our culture makes talking about it taboo, and that’s really a shame because that just reinforces whatever money mindset issues we have lurking in our subconscious mind. These can be things...
Photography Business Growth = Leads and Sales
I hear it all of the time... "I don't have enough clients." "My calendar is empty." "I keep posting on Instagram, but I don't have any inquiries." I've said it before and I'll say it again, there is NO SINGLE thing that you...
Navigating gift certificates and Black Friday offers
The holidays are almost upon us and that means a flurry of gift purchasing and holiday discounts from companies large and small. It also means that photographers want in on a piece of this holiday purchasing mayhem…but be...
The $59 Photography Session
The title of this post may be a little harsh, but it doesn't make it any less true. Have you heard of Snappr? It started in Australia but has now moved to San Francisco, it's the Uber of photography. They are advertising...
Building your photography business around products
Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files? Because it’s easy. However, I challenge you to consider if it is the best strategy for creating a...
Increase your sales by 100-200% with an hour of your time
What if I told you that there was a way to increase your sales by 100-200% by only spending an extra hour or two on each session? This does not require pricing increases, new marketing tactics, or magic spells….it simply...
When Prospects Say You Are Too Expensive
If you have been reading this blog for any length of time you may have come to realize that I believe in a boutique business model. This is a low volume and higher-priced strategy as opposed to a high volume and lower-cost...
Why “Sale” is a Four Letter Word
If you pull out your calendar and see lots of open session dates, what is your first reaction? For many people that first reaction is to slash some prices and create a sale. While that may bring people in the door...
How to Sell Digital Files….and Still Make Money!
You may remember the article I wrote a few weeks ago about the incredible difference that in-person sales can make in the bottom line of your business. The only type of photography business that I don’t recommend in-person...
Another Studio Closure – Are you next?
Just today I saw a headline that the portrait studios within Sears and Wal-Mart are quickly and suddenly shutting their doors and going out of business throughout the United States. These portrait studios compete on price...
Pricing Articles
Find a selection of our pricing articles below.
Breaking Down Money Blocks
What money sayings do you catch yourself saying regularly? “Money doesn’t grow on trees.” “You’ve got to work harder to make more.” “You can’t be successful without sacrifice.” “Rich people are greedy.” We all have them, whether conscious or...
Mini-Sessions do not have to equal mini-profits.
I’m addicted to education. I believe that we ALWAYS have more to learn and that we can pull nuggets of gold from many different areas. When one of my fellow Pittsburgh photographers was putting on a workshop on how she runs her Mermaid, Fairy,...
Don’t Pay Me for My Time and Talent
If you’ve looked at any number of photographer’s investment pages I bet you’ve seen the term “time and talent” on many occasions. I’m not going to mince words here….I hate that phrase. Why? A. Your “time and talent” is worth a heck of a lot more...
When Can I Start Charging?
Money. It’s a charged subject. Our culture makes talking about it taboo, and that’s really a shame because that just reinforces whatever money mindset issues we have lurking in our subconscious mind. These can be things that your parents said...
Navigating gift certificates and Black Friday offers
The holidays are almost upon us and that means a flurry of gift purchasing and holiday discounts from companies large and small. It also means that photographers want in on a piece of this holiday purchasing mayhem…but be careful as there are some...
Should I lower my pricing?
“I’m second guessing my pricing. I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.” I’m considering lowering my prices, but not sure if that is the...
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