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Podcast Episode Number: 197
Date Published: 06/28/2023
Episode Length: 28:22
198 – Have you ever cruised through the Hair of the Dog community on your Circle app and thought, “How are all these *&^%!es getting $10K sales and I'm not”?
First things first, it is great to have a goal to hit a $10,000 sale but let's settle one thing right now: It's also OK to not have them consistently. Or even to have had one at all!
I get it. It sounds blasphemous when I know other educators promise to get you to a $10K, $20K or ‘insert large K number here’ sale.
Settle in because this week's Hair of the Dog podcast episode is all about the myth of the five-figure sale. Did you know that the fastest way to build a six-figure business is by having consistent $2-3K sales?
That's right. I said $2K. A measly $2,000. Or even less. In the episode I’m giving you permission to charge a few hundred bucks.
Now don’t get all crazy. I’m also laying out when it’s OK to charge a few hundred bucks and when it’s not … as well as when you actually might want to go for those $10K sales.
What to listen for
4:56 The photography police aren't coming to get you for your choices
7:46 What you need to know before deciding your pricing strategy
13:35 The fastest way to a six-figure business
16:18 Why you don't need a lot of clients to be successful
21:35 How to differentiate your messaging for your pricing
I was once where you are, wondering how my business was going to get me to where I was living life on my own terms. It's important to realize we're all at different stages of our entrepreneurship and not every pet photographer needs to be chasing those super high-end, super lux sales … at least not right away.
Everything we do in creating an incredible experience for our clients is a stepping stone toward the business you want to have.
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